Lecturer
Dr. Tanja Sedej
Credit points
1.5 ECTS
Duration
1 week
Price
500 €
Description
It's no secret that video communication is an important part of strategic marketing, not only with customers, but with all interested audiences, and explanatory videos are a modern and effective way of marketing communication.
Today, creating video content no longer requires huge sums of money, but what is most important is an interesting script that will steal the attention of the target group in the flood of content online. Every great video starts with a great script. Visualization, background music, animation confirm and upgrade the story, which must first be written down on paper.
Contents
- The importance of video content in the modern environment
- The trend of video communication
- The potential of different types of video content
- Key elements for creating great scripts
Target groups
Unit managers, project managers, independent professionals
Implementation
Online seminar, guided work of participants with online assignment submission and online exam
