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Digital marketing

Lecturer

Dr. Tanja Sedej

Credit points

1.5 ECTS

Duration

1 week

Price

500 €

Description

Today, we are all searching for ideas, solutions, and answers to many challenges in the digital world. We use search engines like Google, communicate on social media, study interesting content in the form of e-newsletters, participate in e-learning and business meetings on Zoom, and, last but not least, have fun watching video content on YouTube.

Effective digital marketing, if done correctly, can be a profitable investment that leads to increased sales. It allows even smaller businesses to become big and recognizable.

Contents

  • The importance of digital marketing
  • Trends in digital marketing
  • The right combination of marketing communication tools
  • Digital marketing campaign design

Target groups

Unit managers, project managers, independent professionals

Implementation

Online seminar, guided work of participants with online assignment submission and online exam
en_GBEnglish (UK)